Daniel Dulake: Ways to Enhance Your Retargeting Ad Campaigns

Welcome to the Daniel Dulake blog. Daniel Dulake makes the most responsive, friendly service you’ve likely ever had. In today’s blog, I share ways to engance your retargeting ad campaigns. Retargeting is a powerful form of digital advertising in which audiences are targeted with specific ads based upon their online behavior.In short, retargeting campaigns convert “would-be shoppers” into bona fide paying customers for your business. Regardless of whether you’re just beginning or a skilled expert, these nine simple retargeting strategies will help elevate your campaigns to new heights.

  1. Content is still king. The goal of retargeting is to accelerate conversions, but you need to offer users something of significance to expedite that process. The wonderful thing about retargeting with content is that it gives you an opportunity to connect with and offer value to prospects who aren’t yet prepared to purchase. If you have the capability, sort your content by multi-touch revenue created; if an asset has demonstrated consistently to promote conversions, it’s ideal for retargeting ads. Afterward, segment your content, so that people are receiving the right piece of content at the right time.
  2. Audience segmentation. If your retargeting campaigns are not meeting your expectations, there’s a good chance that you need to enhance your segmentation. The greatest error a marketer can make in retargeting is to presume that all visitors are similar and present each visitor with the same ads. By being careless and not segmenting your visitors into groups, your results will be inferior and many of your impressions will simply be squandered extraneous spend.
  3. Recognizing the buyer cycle. Recognizing the buyer cycle is critical and applies to all of your retargeting campaigns. It’s comparable to the sales funnel, in that the process starts with more customers at the top in the awareness phase and ends up at the bottom with fewer people in the conversion phase. Retargeting is designed to capture more of those customers as they advance through the funnel. However, if you’re not cautious, you can actually hurt conversion rates by disregarding the buyer cycle. A note worth mentioning – If you’re contemplating allowing your retargeting ad campaigns to manage themselves: DON’T.
  4. Monitor your advertising frequency. Many advertisers don’t consider frequency a priority in their campaigns, but frequency is a fundamental component in regards to improving their total performance. Heavy ad frequency alters a customer’s mindset from positive to negative. It can be prying, upsetting, and further yet – it may provoke customers to become furious with your brand. This can unquestionably impact existing and future sales. Be sure to place some kind of ad frequency restriction on your campaigns.
  5. Test until you find a highly-compelling offer. Lead magnets are your most compelling call-to-action. It’s crucial to find something that you know your customers desire and that other people will be drawn to as well. If you’re having difficulty identifying an effective lead magnet, begin with a quick examination of your website’s traffic. What pages, products, and articles are users visiting most often? The better the conversion rate, the more effective the magnet.
  6. Employ Dynamic Creative Facebook Ads. Facebook’s Dynamic Creative Ads feature automatically analyzes numerous variations of a specific ad within a targeting group. Essentially, its A/B testing put on autopilot which means boosting effectiveness for the marketing team and getting greater campaign results.Win-win.
  7. Create basic sequential engagement campaigns. When creating sequential engagement campaigns, you’re taking a huge audience and turning them into a group of smaller, more qualified prospects. Begin by boosting a video that has tested well organically on Instagram or Facebook. Over time, the views of that video will gradually start to accumulate. You can then build a laser-focused audience based on individuals who have watched 5 seconds, 15 seconds, 25%, 50%, or even 100% of the video and target them with an ad that is sequentially logical.
  8. Don’t forget burn pixels. If your product or service only consists of a one-off purchase (or you just don’t want to burn your budget on a visitor you’ve previously converted), you’ll want to implement a burn pixel. What’s a burn pixel? It’s basically a line of code that resides on the “post-transaction” page. When a visitor lands there, they are labeled as so and will no longer be served ads.
  9. Leverage the emotional factor of advertising. We all like to believe that we’re intelligent consumers who always act sensibly, but that’s only somewhat accurate. Our emotional side is triggered when it comes to buying products.A clear list of product features might sway the rational self in some individuals, but in most cases, it has no impact on their emotional side. In truth, our emotional self is unconcerned with features. That element of us wants to imagine and recognize the benefits.

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Looking for an agency willing to go the extra mile for you? You’re in the right place.

Daniel Dulake offer a wide range of design and development services that are all delivered using the latest and greatest technologies with a personal experience. Our goal is to provide our customers the means to effectively present and market themselves online successfully. Learn more about Daniel Dulake and his team here. You can also check out Daniel Dulakes portfolio here. More industry updates and news on Daniel Dulakes page here.

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Daniel Dulake: How Web Design & Development Enhance Your Online Business

Welcome to the Daniel Dulake blog. Daniel Dulake partner with brands like yours to create websites your customers will remember, vastly improve your key metrics, and display your brand with pride. In today’s blog, we share how web development enhance your online business.

Website Design Surrey. The benefits you should expect to receive from an experienced website design and development firm include websites that are highly interactive, easy to navigate, and link easily with your social media platforms as well as any other vehicles of communication you are using. Additional features we are able to offer include powerful online marketing, custom development, an effective App for small screen users, and everything you need to create a focused, engaging, and interactive site.

eCommerce and Custom Applications. It is important for any business intending to ramp up its online marketing presence to take advantage of a powerful eCommerce platform (such as WooCommerce WP plugin) and custom applications (such as those which are WordPress based). Our services are highly accessible and flexible. We make it a top priority to communicate with our customers clearly for optimal results and we also deliver our services on time and according to the agreed price.

Web Development Surrey. If you want an effective and powerful web presence, you don’t want to limit yourself to packaged, non-flexible solutions that constrain the functionality of your website and interior business workflow. You can count on our team of experienced developers to provide you with custom solutions that fulfill your specific needs and goals. We can help you achieve a website presence that gives you an advantage over your competition in the online marketing arena. We perform all of our work in house to give you superb results.

Daniel Dulake has had the pleasure of partnering with dozens of companies of various sizes, verticals, and focuses. You deserve better than a one-size-fits-all option. Our agency’s capabilities are focused around one thing – creating leading industry leading websites. For more information about how Daniel Dulake and his team can serve your web design and development needs, feel free to set up a free consultation here. Check out Daniel Dulake‘s Twitter page here for more tips that will take you from amateur to professional website in no-time. You can also connect with Daniel Dulake’s crunchbase page here.

Daniel Dulake: Internet Marketing Tips For Small Business

Internet marketing becomes inevitably part of business marketing in general. Taking advantage of the Internet as a useful marketing tool is a powerful way to promote your local small business and gain more customers. In this article, we write about most common areas that should be covered if you wish to be successful when promoting your business online.

Invest in a good website. The Internet is turning the world around like never before, therefore if your small business doesn’t have a website yet, you should consider building one. A website is an online presentation of your brand. It helps introduce potential customers to products or services you offer. It highlights everything your company does so that potential customers can decide whether they like it or not. It is mandatory to make your website responsive – mobile and tablet friendly to follow recent trends and satisfy customers on-the-go. Update your website regularly with a blog, news, or anything that could promote your brand and keep customers engaged. Also, make sure your contact info is listed on every page of the website.

Verify your Google Business Listing. Connect your website to Google Business Listing to increase the possibility of your business being listed on top of search engines. Your website and contact info will also be included. This way, potential customers interested in the industry could quickly find your company and get in touch.

Facebook Ads, As part of internet marketing, social media, in general, has made a great impact on promoting businesses. Whether you wish to connect with customers, or share updates about your products/services, internet marketing on Facebook helps your business to build lasting relationships with the public. When creating an ad, Facebook allows you to target specific areas, or lifestyles, closely related to your business. You can also include the option “Call now”, “Learn more”, etc.

Facebook Events. As mentioned above, Facebook became a powerful tool to connect with the public, build new business relationships, increase contacts, etc. Thus, Facebook Local Business page allows you to create events that will be displayed in your area. This way, your business will be more visible to potential customers and engaged in your community. Internet marketing through social media gives you a liability for directly promoting your brand, and all you have to do is preparing a budget, choose the right image and appealing content.

Register your small business on specific portals. There are many internet portals specializing in certain areas where you can register your small business. If your area of expertise is hospitality, portals such as Booking.com or Tripadvisor.com make a smart choice. Don’t hesitate to ask your customers to write reviews for your small business as others can read them before trying out a new place.

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Daniel Dulake builds interactive, scalable websites. Daniel works with enterprise, startup, and small business clients. Find out more about Daniel Dulake here. You can also follow Daniel Dulake here for his latest industry updates and ueful tips to help you create good habits as a web developer. You might also like to read the Daniel Dulake news here. You can also contact Web Digital for a free quote today. 

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Daniel Dulake: Web Design Mistakes You Might Be Making

Welcome to the Daniel Dulake blog. Daniel Dulake is an experienced, knowledgeable, talented and always 100% focused on the needs of the clients. In todays post we share how you can increase the amount of traffic, leads, and sales to your website and avoid making the same mistakes as your competitors.Let’s get started!

Web design is a particular area that requires an advanced set of skills and experience. It’s a perfect balance of form and function. It improves the visual appearance of your business and helps in bringing leads. A good website has to engage the online visitors and show them everything about your products and services. However, web design is a complex area where is easy to make mistakes. Here are the leading web design mistakes you want to avoid.

Unresponsive web pages. The number of mobile users has significantly increased over time which leads to the importance of having a responsive (mobile-friendly) website. If you want your business to be noticeable and easy to find, it is mandatory to have a responsive website.

Poor design. That is something you want to avoid. Your website is the presentation of your brand, so you want to make sure it looks perfect with all the elements needed to show your business in the best light possible. Make sure your website is regularly updated following recent design trends. Also, listen to your audience when setting up a marketing strategy. To make it look appealing, you want to have some beautiful images, readable content, and dynamic elements such as video. Still, ensure that the pages are not overpacked with irrelevant details.

Lack of content. Your website tells the story about your business, but it’s not enough to only have images and some content here and there. If you are not familiar with writing, hire a professional that will improve the whole website with amazing content. Also, the content is mandatory for SEO and will help to target the right audience. Make it interesting, explanatory and educative.

Slow performance. Time is precious. Make sure your visitors do not spend most of it waiting for your website to load. It would probably take less time for them just to walk into your store or an office. That probably won’t happen because they want to learn more about your business from the Internet and then decide if they want to spend more time visiting you.

No SEO. Ok, so your website is all up and running with a great design, functional, mobile friendly, but your potential customers are unable to get to it. To help them find that amazing thing, you would need a search engine optimization. You don’t want to make an web design mistakes related to your business marketing. Do your research to see which audience you want to target and then set up a marketing campaign involving all the keywords relevant to your business.

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Daniel Dulake is a web developer from Surrey, England. He is the founder of Web Digital.If you don’t want to risk a poor Google ranking and customers giving up on your site, it’s crucial to work with a web developer who can improve the speed of your website. Contact Daniel Dulake today to find out how he can help. Follow the Daniel Dulake Twitter page here to  learn more tips and guidelines for optimizing your website’s speed and performance. You can also read more about Daniel Dulake news here.

Daniel Dulake: Website Redesign

Welcome to the Daniel Dulake blog. Websites have changed dramatically over the last two decades. In the late 90s, it was impressive just to even have a website. By the 2000s, almost every company had a website, but most were never more than a five-page brochure website. And, for the most part, eCommerce hadn’t really taken off yet. Today, websites have become the most important piece of collateral for any business. A great website won’t just represent your brand online or help you sell your products or services. However, a really great website redesign should be leveraged to help you achieve your business goals and put you at the forefront of your competition. Here’s what you can achieve:

  • Increasing your brand reputation and awareness
  • Becoming an industry leader
  • Customer conversion
  • Gaining a better understanding of your audience
  • Improving the customer experience

A good website does more than look good. But a good website can also help to increase brand awareness. It can do so in two ways: by effectively educating the user on the product or offering, and by attracting more traffic. Any decent company website should make it clear to the user exactly what the company does or sell and how they, the user, can benefit. It seems straightforward but you’d be amazed at how many companies fail at this.

Daniel Dulake is a web developer focused on crafting digital experiences that excite & inspire. Our team has built this solid process to stand the test of time, ready to start a project? Contact Daniel Dulake here. Do you know your seo score? Check your website’s overall seo health and get a detailed report identifying any issues we find on the Daniel Dulake website. You can also read and learn more about Daniel Dulake here.

Daniel Dulake: The Art in Partnership

Welcome to the Daniel Dulake blog. Daniel Dulake has been striving to give efficient and affordable web desigb services by continuous investment both in technology and people worldwide. In today’s blog, we talk about partnerhip. Let’s get started!

It’s all easier said than done… but, that doesn’t mean it’s altogether impossible. The concepts of combining resources and aligning missions are finding more and more prevalence in the modern talent market, and with good reason – companies have found success in converting competitors to colleagues, and clients into viable sources of revenue beyond just their engagements. There is plenty to go around, so why not capitalize on shared interests?

Like any relationship worth the investments of time and energy, there is an exchange from one party to another. Of course, transactions shouldn’t be one-sided, but even offering insight is enough to facilitate a connection or point of mutual agreement, between two separate entities. More to the point: value can be generated by creating it for others. (What a concept!)

In essence, partnerships are nothing more than relationships comprised of mutual trust and respect forged by clear communication and understanding.Who doesn’t want to serve their clients to the best of their abilities eh? As business owners, partnerships offer opportunities to expand an organization’s reach and create both new revenue streams and supply chains for the parties involved.

Daniel Dulake is dedicated to providing affordable web design solutions to clients need to meet their business challenges and business goals. Get in touch with a member of our team or with Daniel Dulake to learn how we can collaborate. We’d love to hear from you! You might also like to read Daniel Dulakes’ recent published article here. More of Daniel Dulake collaboration news here.

Daniel Dulake: The Key to More Effective Marketing

Welcome to the Daniel Dulake blog. Daniel Dulake is the founder of WebDigital. It’s a team of good thinkers and innovators who are determined to re-imagine the way we do digital. In today’s blog we learn more about the emotions driving your customers, so without further a do here are consumer psychology principles to leverage in your next marketing campaign.

How to Use Brand Categories in Marketing. When people can’t relate to the language you’re using to position your brand, they can’t file it into a category in their minds. In turn, they don’t think of you when the need for your product arises, and a competitor quickly takes its place. Instead of trying to do what hasn’t been done before, stick to what your consumers know. Set your sights on moving into a brand category that already exists but doesn’t have a clear leader. Looking into your industry and competitors can help you identify an opportunity in a category.

The Power of Shared Experiences. From bars and parties to protests and parades, people are innately drawn to collective experiences. Social events fulfill our need for human belonging, helping us feel like we’re part of something greater and more important than ourselves.

Collective effervescence is also the underlying force driving cult brand followings. It’s the reason why someone buys the newest Audi sports model or LulaRoe leggings – even when less expensive brands will serve the need just fine. Buying things that our peers have instills our everyday lives with the purpose and meaning we’re constantly seeking.

How to Use Collective Effervescence in Marketing. Understanding collective effervescence can help brands unlock the mystery behind consumer fads. When people want your product in order to fit in, your job gets a whole lot easier. One of the best ways to create a need for shared experience is through the use of social influencers.

Fear, Uncertainty and Doubt. Fear was traditionally used in marketing in the form of scare tactics, which relied on falsehoods and outright lies to psychologically manipulate consumers into buying one product over the other. Today, manipulation and deceit don’t pave the path towards consumer hearts. In fact, such tactics are largely frowned upon.

Conclusion. Psychology principles have influenced consumer behavior for decades. But when implemented improperly, these tactics can feel half-hearted and untrustworthy – leading to a negative brand perception. Fortunately, these four marketing strategies use psychology in an authentic way that inspires action while driving both loyalty and revenue.

Daniel Dulake pride on delivering innovative, digital experiences that make an impact. Daniel believes that creating memorable experiences are the best way to connect with your consumers. From dynamic web designs to cutting-edge digital marketing strategies, we believe that the custom solutions we create today will transcend the trends of tomorrow. No matter your product or service, you have a story to tell. And, we’re the best agency to tell it. Discover more about Daniel Dulake on his website page here. You can also follow Daniel Dulake soundcloud page here and read Daniel Dulake‘s latest news here.