Daniel Dulake: Building Your First Online Sales Funnel

Welcome to Daniel Dulake’s blog. Daniel Dulake is the founder of Web Digital, a web design agency that focuses on quality, innovation, and speed utilizing technology to produce results that grow our clients’ businesses. Whether you run a brick and mortar business or sell online, having a sales funnel in some capacity is essential to your success. Bringing prospects into your funnel on a regular basis that you can then market and promote your products/services to over a period of time is critical for any business.

Failing to incorporate a system that is continually being optimized and tested to maximize value from each customer severely limits your business’s ability to increase its revenues and may very well result in leaving the majority of its potential earnings on the table. In other words, integrating a sales funnel into your marketing plan isn’t just an option, it’s a necessity. Below you’ll discover a simple 5 step system to create a high converting sales funnel that will serve your business well for years to come.

Step 1 – Formulate a Strategy. Every successful funnel has the ultimate objective. When constructing your sales funnel, this is a crucial decision: identify your end goal.

Step 2 – Design your Primary Funnel Structure. This is when you begin laying the foundation. Don’t fear — we’ll guide you through exactly what that consists of. Begin at ground zero — your website. Examine your website for any gaps:

  • What does the homepage achieve?
  • Where could it be losing customers?
  • Where does it guide potential customers?

Step 3 – Carry out the Highest Priority Items First. It’s important to make sure all pages of your website have the correct content, CTAs, and logical flow to lead prospects to the next stage. Now, you can take advantage of your solid foundation and create your follow-up strategy (email autoresponder sequences, re-targeting, etc.) Next, after incorporating the foundation and the follow-up items, you need to decide on how to push traffic to your website — inbound traffic or paid advertising.

Here are a few helpful tools to save you time for each stage:

  • WordPress — Provides a tremendous platform for constructing a website.
  • Leadpages — Creates rapidly created-to-convert landing pages by simply filling in the blanks.
  • Active Campaign — Includes email marketing tools, marketing automation strategies, and an integrated sales & CRM system making it ideal for following up with clients.

You’re almost at the finish line!

Step 4 – Track and Receive Feedback

Here’s how:

Set up your Google Analytics Funnel Goal. Get feedback, so you can regularly make modifications — this is huge. If you don’t receive advice from specialists, you are simply speculating. Acquiring specific feedback can be the quickest way to close profit leaking holes in your sales funnel.

Step 5 – Turn on the Traffic. Needless to say, you need to get traffic so that you can convert it. This final step is all about getting visitors to your website.

To send traffic to your sales funnel, there are two routes you can follow:

Paid Advertising: this comprises display advertising, Pay-Per-Click (PPC) advertising or social media ads. Facebook, in particular, is a popular advertising option. However, while Facebook ads will get you leads fast, it will cost more in the long run.

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Daniel Dulake is the founder of WebDigital. Whether you are an entrepreneur looking for a simple, affordable web design for your Start-Up, or a business professional seeking a cutting-edge website for your Fortune 500 company, Daniel Dulake and Web Digital will work hand-in-hand with you to create the website of your dreams. Let’s get started on
your project. Visit Daniel Dulake website here and we will help you achieve your goals and grow your business. Alternatively, you can also read Daniel Dulake news here and follow Daniel Dulake on Behance here.

Watch Daniel Dulake’s video here

Daniel Dulake: Common Issues with Facebook and their Fixes

Welcome to Daniel Dulake’s blog. Daniel Dulake creates the kind of website that most businesses want: easy to find, stylish and appealing, quick loading, mobile responsive and easy to buy from. Here are some of the most common Facebook marketing problems and how to fix them.

Never Creating Marketing Goals

Before we dive too deep into Facebook marketing, it’s important to ask yourself what your goals are. You might ask yourself the following questions to start

  • Do I want to get follows and likes for vanity purposes?
  • Is building audience engagement my top priority?
  • Is social media a listening or customer service tool for my brand?
  • Do I expect social media to build awareness about my brand or is it merely a tool to convert sales?

Take a look at your goals from time to time. Make sure you’re on the right track and if not, assess what you can change about your social strategy.

Never Creating a Content and Marketing Strategy

It’s vital that businesses come up with a content and marketing strategy that outlines tone, audience, content, and consistency. Some quick tips on content:

You Need to Know Your Audience. If you want to create advertisements on Facebook, it’s absolutely necessary to know your audience. Details such as age, gender, location, and interests can all contribute to a more targeted marketing campaign and can even save you money by narrowing your audience down to the people who would be most interested in what you have to offer.

Feature Rich Images & Video. If you don’t already have a portfolio of attractive images and/or video, plan to start one. Create visuals using applications like Canva. There’s no excuse to post low-quality content in 2019.

Decide on Tone and Purpose. Your Facebook page shouldn’t only include posts about your brand’s awards, news, and events. Give your audience a reason to like the page and return. Most brands accomplish this by posting content that is informative, entertaining, or both.

Lack of Resources

The most common resource issues include lack of budget and lack of high-quality content. However, one resource few businesses seem to consider is manpower.

Never Checking Facebook Insights
Facebook Insights offers an incredible wealth of data about your customers and page. Insights provides information about things like:

  • Engagement over time
  • The best days and times to post
  • Reach
  • Your page’s responsiveness to messages

Using this information, you can make educated calls about what changes to make to your page and social strategy.

You Post Too Often or Too Little.

The brute force approach to social media very rarely works. In fact, this might lead to unfollows and negative feedback from users who get annoyed by it. In an effort to maintain a constant stream of content, quality may even decrease.

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With time and experience, you can become a grand Facebook marketing wizard.

Daniel Dulake is committed to achieving and pushing the level of performance at all times. Leveraging the power of technology, Daniel deliver quality websites end-to-end solutions for start-ups to small and medium enterprises. Read more about Daniel Dulake here. Follow Daniel Dulake on Flickr here. Alternatively, you can also read Daniel Dulake news here.

Watch Daniel Dulake video here

Daniel Dulake: Ways to Enhance Your Retargeting Ad Campaigns

Welcome to the Daniel Dulake blog. Daniel Dulake makes the most responsive, friendly service you’ve likely ever had. In today’s blog, I share ways to engance your retargeting ad campaigns. Retargeting is a powerful form of digital advertising in which audiences are targeted with specific ads based upon their online behavior.In short, retargeting campaigns convert “would-be shoppers” into bona fide paying customers for your business. Regardless of whether you’re just beginning or a skilled expert, these nine simple retargeting strategies will help elevate your campaigns to new heights.

  1. Content is still king. The goal of retargeting is to accelerate conversions, but you need to offer users something of significance to expedite that process. The wonderful thing about retargeting with content is that it gives you an opportunity to connect with and offer value to prospects who aren’t yet prepared to purchase. If you have the capability, sort your content by multi-touch revenue created; if an asset has demonstrated consistently to promote conversions, it’s ideal for retargeting ads. Afterward, segment your content, so that people are receiving the right piece of content at the right time.
  2. Audience segmentation. If your retargeting campaigns are not meeting your expectations, there’s a good chance that you need to enhance your segmentation. The greatest error a marketer can make in retargeting is to presume that all visitors are similar and present each visitor with the same ads. By being careless and not segmenting your visitors into groups, your results will be inferior and many of your impressions will simply be squandered extraneous spend.
  3. Recognizing the buyer cycle. Recognizing the buyer cycle is critical and applies to all of your retargeting campaigns. It’s comparable to the sales funnel, in that the process starts with more customers at the top in the awareness phase and ends up at the bottom with fewer people in the conversion phase. Retargeting is designed to capture more of those customers as they advance through the funnel. However, if you’re not cautious, you can actually hurt conversion rates by disregarding the buyer cycle. A note worth mentioning – If you’re contemplating allowing your retargeting ad campaigns to manage themselves: DON’T.
  4. Monitor your advertising frequency. Many advertisers don’t consider frequency a priority in their campaigns, but frequency is a fundamental component in regards to improving their total performance. Heavy ad frequency alters a customer’s mindset from positive to negative. It can be prying, upsetting, and further yet – it may provoke customers to become furious with your brand. This can unquestionably impact existing and future sales. Be sure to place some kind of ad frequency restriction on your campaigns.
  5. Test until you find a highly-compelling offer. Lead magnets are your most compelling call-to-action. It’s crucial to find something that you know your customers desire and that other people will be drawn to as well. If you’re having difficulty identifying an effective lead magnet, begin with a quick examination of your website’s traffic. What pages, products, and articles are users visiting most often? The better the conversion rate, the more effective the magnet.
  6. Employ Dynamic Creative Facebook Ads. Facebook’s Dynamic Creative Ads feature automatically analyzes numerous variations of a specific ad within a targeting group. Essentially, its A/B testing put on autopilot which means boosting effectiveness for the marketing team and getting greater campaign results.Win-win.
  7. Create basic sequential engagement campaigns. When creating sequential engagement campaigns, you’re taking a huge audience and turning them into a group of smaller, more qualified prospects. Begin by boosting a video that has tested well organically on Instagram or Facebook. Over time, the views of that video will gradually start to accumulate. You can then build a laser-focused audience based on individuals who have watched 5 seconds, 15 seconds, 25%, 50%, or even 100% of the video and target them with an ad that is sequentially logical.
  8. Don’t forget burn pixels. If your product or service only consists of a one-off purchase (or you just don’t want to burn your budget on a visitor you’ve previously converted), you’ll want to implement a burn pixel. What’s a burn pixel? It’s basically a line of code that resides on the “post-transaction” page. When a visitor lands there, they are labeled as so and will no longer be served ads.
  9. Leverage the emotional factor of advertising. We all like to believe that we’re intelligent consumers who always act sensibly, but that’s only somewhat accurate. Our emotional side is triggered when it comes to buying products.A clear list of product features might sway the rational self in some individuals, but in most cases, it has no impact on their emotional side. In truth, our emotional self is unconcerned with features. That element of us wants to imagine and recognize the benefits.

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Looking for an agency willing to go the extra mile for you? You’re in the right place.

Daniel Dulake offer a wide range of design and development services that are all delivered using the latest and greatest technologies with a personal experience. Our goal is to provide our customers the means to effectively present and market themselves online successfully. Learn more about Daniel Dulake and his team here. You can also check out Daniel Dulakes portfolio here. More industry updates and news on Daniel Dulakes page here.

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Daniel Dulake: How Web Design & Development Enhance Your Online Business

Welcome to the Daniel Dulake blog. Daniel Dulake partner with brands like yours to create websites your customers will remember, vastly improve your key metrics, and display your brand with pride. In today’s blog, we share how web development enhance your online business.

Website Design Surrey. The benefits you should expect to receive from an experienced website design and development firm include websites that are highly interactive, easy to navigate, and link easily with your social media platforms as well as any other vehicles of communication you are using. Additional features we are able to offer include powerful online marketing, custom development, an effective App for small screen users, and everything you need to create a focused, engaging, and interactive site.

eCommerce and Custom Applications. It is important for any business intending to ramp up its online marketing presence to take advantage of a powerful eCommerce platform (such as WooCommerce WP plugin) and custom applications (such as those which are WordPress based). Our services are highly accessible and flexible. We make it a top priority to communicate with our customers clearly for optimal results and we also deliver our services on time and according to the agreed price.

Web Development Surrey. If you want an effective and powerful web presence, you don’t want to limit yourself to packaged, non-flexible solutions that constrain the functionality of your website and interior business workflow. You can count on our team of experienced developers to provide you with custom solutions that fulfill your specific needs and goals. We can help you achieve a website presence that gives you an advantage over your competition in the online marketing arena. We perform all of our work in house to give you superb results.

Daniel Dulake has had the pleasure of partnering with dozens of companies of various sizes, verticals, and focuses. You deserve better than a one-size-fits-all option. Our agency’s capabilities are focused around one thing – creating leading industry leading websites. For more information about how Daniel Dulake and his team can serve your web design and development needs, feel free to set up a free consultation here. Check out Daniel Dulake‘s Twitter page here for more tips that will take you from amateur to professional website in no-time. You can also connect with Daniel Dulake’s crunchbase page here.

Daniel Dulake: Internet Marketing Tips For Small Business

Internet marketing becomes inevitably part of business marketing in general. Taking advantage of the Internet as a useful marketing tool is a powerful way to promote your local small business and gain more customers. In this article, we write about most common areas that should be covered if you wish to be successful when promoting your business online.

Invest in a good website. The Internet is turning the world around like never before, therefore if your small business doesn’t have a website yet, you should consider building one. A website is an online presentation of your brand. It helps introduce potential customers to products or services you offer. It highlights everything your company does so that potential customers can decide whether they like it or not. It is mandatory to make your website responsive – mobile and tablet friendly to follow recent trends and satisfy customers on-the-go. Update your website regularly with a blog, news, or anything that could promote your brand and keep customers engaged. Also, make sure your contact info is listed on every page of the website.

Verify your Google Business Listing. Connect your website to Google Business Listing to increase the possibility of your business being listed on top of search engines. Your website and contact info will also be included. This way, potential customers interested in the industry could quickly find your company and get in touch.

Facebook Ads, As part of internet marketing, social media, in general, has made a great impact on promoting businesses. Whether you wish to connect with customers, or share updates about your products/services, internet marketing on Facebook helps your business to build lasting relationships with the public. When creating an ad, Facebook allows you to target specific areas, or lifestyles, closely related to your business. You can also include the option “Call now”, “Learn more”, etc.

Facebook Events. As mentioned above, Facebook became a powerful tool to connect with the public, build new business relationships, increase contacts, etc. Thus, Facebook Local Business page allows you to create events that will be displayed in your area. This way, your business will be more visible to potential customers and engaged in your community. Internet marketing through social media gives you a liability for directly promoting your brand, and all you have to do is preparing a budget, choose the right image and appealing content.

Register your small business on specific portals. There are many internet portals specializing in certain areas where you can register your small business. If your area of expertise is hospitality, portals such as Booking.com or Tripadvisor.com make a smart choice. Don’t hesitate to ask your customers to write reviews for your small business as others can read them before trying out a new place.

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Daniel Dulake builds interactive, scalable websites. Daniel works with enterprise, startup, and small business clients. Find out more about Daniel Dulake here. You can also follow Daniel Dulake here for his latest industry updates and ueful tips to help you create good habits as a web developer. You might also like to read the Daniel Dulake news here. You can also contact Web Digital for a free quote today. 

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Daniel Dulake: Web Design Mistakes You Might Be Making

Welcome to the Daniel Dulake blog. Daniel Dulake is an experienced, knowledgeable, talented and always 100% focused on the needs of the clients. In todays post we share how you can increase the amount of traffic, leads, and sales to your website and avoid making the same mistakes as your competitors.Let’s get started!

Web design is a particular area that requires an advanced set of skills and experience. It’s a perfect balance of form and function. It improves the visual appearance of your business and helps in bringing leads. A good website has to engage the online visitors and show them everything about your products and services. However, web design is a complex area where is easy to make mistakes. Here are the leading web design mistakes you want to avoid.

Unresponsive web pages. The number of mobile users has significantly increased over time which leads to the importance of having a responsive (mobile-friendly) website. If you want your business to be noticeable and easy to find, it is mandatory to have a responsive website.

Poor design. That is something you want to avoid. Your website is the presentation of your brand, so you want to make sure it looks perfect with all the elements needed to show your business in the best light possible. Make sure your website is regularly updated following recent design trends. Also, listen to your audience when setting up a marketing strategy. To make it look appealing, you want to have some beautiful images, readable content, and dynamic elements such as video. Still, ensure that the pages are not overpacked with irrelevant details.

Lack of content. Your website tells the story about your business, but it’s not enough to only have images and some content here and there. If you are not familiar with writing, hire a professional that will improve the whole website with amazing content. Also, the content is mandatory for SEO and will help to target the right audience. Make it interesting, explanatory and educative.

Slow performance. Time is precious. Make sure your visitors do not spend most of it waiting for your website to load. It would probably take less time for them just to walk into your store or an office. That probably won’t happen because they want to learn more about your business from the Internet and then decide if they want to spend more time visiting you.

No SEO. Ok, so your website is all up and running with a great design, functional, mobile friendly, but your potential customers are unable to get to it. To help them find that amazing thing, you would need a search engine optimization. You don’t want to make an web design mistakes related to your business marketing. Do your research to see which audience you want to target and then set up a marketing campaign involving all the keywords relevant to your business.

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Daniel Dulake is a web developer from Surrey, England. He is the founder of Web Digital.If you don’t want to risk a poor Google ranking and customers giving up on your site, it’s crucial to work with a web developer who can improve the speed of your website. Contact Daniel Dulake today to find out how he can help. Follow the Daniel Dulake Twitter page here to  learn more tips and guidelines for optimizing your website’s speed and performance. You can also read more about Daniel Dulake news here.

Daniel Dulake: Website Redesign

Welcome to the Daniel Dulake blog. Websites have changed dramatically over the last two decades. In the late 90s, it was impressive just to even have a website. By the 2000s, almost every company had a website, but most were never more than a five-page brochure website. And, for the most part, eCommerce hadn’t really taken off yet. Today, websites have become the most important piece of collateral for any business. A great website won’t just represent your brand online or help you sell your products or services. However, a really great website redesign should be leveraged to help you achieve your business goals and put you at the forefront of your competition. Here’s what you can achieve:

  • Increasing your brand reputation and awareness
  • Becoming an industry leader
  • Customer conversion
  • Gaining a better understanding of your audience
  • Improving the customer experience

A good website does more than look good. But a good website can also help to increase brand awareness. It can do so in two ways: by effectively educating the user on the product or offering, and by attracting more traffic. Any decent company website should make it clear to the user exactly what the company does or sell and how they, the user, can benefit. It seems straightforward but you’d be amazed at how many companies fail at this.

Daniel Dulake is a web developer focused on crafting digital experiences that excite & inspire. Our team has built this solid process to stand the test of time, ready to start a project? Contact Daniel Dulake here. Do you know your seo score? Check your website’s overall seo health and get a detailed report identifying any issues we find on the Daniel Dulake website. You can also read and learn more about Daniel Dulake here.