Digital marketing trends 2019 are lots of different areas that we will use to market our businesses online. It includes content marketing, social media marketing and all that fun stuff. But what are the big trends, what stuff should we keep doing to get our businesses noticed this year?
Having a strategy. Nothing new about having a strategy but it is worth stating again that it is always on trend. When the strategy is digital marketing, it is important to have it in place first, before you start to try out these different trends. Key with creating any strategy is assessing how it works (analytics) and making changes if things aren’t working after a certain period of time.
Long form content has its benefits. I’ve been running into clients who want 1000-2000 word articles for a while now and that has become my new standard and this long form content will continue to be important in 2019 for a number of reasons – but the top two are that it gets shared more and it ranks better for SEO.
Live video and webinars are still crucial. Yes, I know it’s a bit boring. Video and live content have been up there every year for the last few and each year we are told it will be more important. The reason for that is simple – each year people watch more video content, listen to more webinars and interact with people doing live content such as Instagram Stories and Facebook Lives.
Authenticity. Authenticity is huge with social media trends because there is so much false and fake stuff out there, you want to be real, to be you or you risk being grouped with the fake news and clickbait idiots. Authenticity.
Chatbots everywhere. It is funny how quickly things become normal. And for most consumers, chatbots are also normal, useful and something they easily accept. So if chatbots can help you connect with your customers, there’s no reason not to use them.
Facebook dominates but don’t forget the others. Love it or hate it, Facebook is still an integral part of any digital marketing strategy. With its huge user base, it can’t be ignored but it is also worth remembering that there are other options and many of them are growing.
Analytics is still key. I doubt any marketer would argue with this one – analytics is still key to marketing success. Google Analytics is still the go-to option for many businesses and there are also paid programs if you want more specific information.
Marketing automation and email. Email marketing trends are always the trickiest because there’s only so much you can do with it – or is there? The big trends with email seem to be around positive automation and personalisation and these trends look set to continue.
You don’t need to follow all of these digital marketing trends to be successful. They are just a good guide as to what other companies might be doing and what might work for you. Finding that place between where trends and your own experiences meet is the sweet spot for your own digital marketing success. Happy marketing!
Daniel Dulake is the founder of Web Digital. A digital agency creating experiences that connect, marketing that performs, and branding that inspires. Learn more about Daniel Dulake and explore how we can help you move from now to next. Connect with Daniel Dulake on Crunchbase and join his network. Read the Daniel Dulake news here.