Daniel Dulake: The Art in Partnership

Welcome to the Daniel Dulake blog. Daniel Dulake has been striving to give efficient and affordable web desigb services by continuous investment both in technology and people worldwide. In today’s blog, we talk about partnerhip. Let’s get started!

It’s all easier said than done… but, that doesn’t mean it’s altogether impossible. The concepts of combining resources and aligning missions are finding more and more prevalence in the modern talent market, and with good reason – companies have found success in converting competitors to colleagues, and clients into viable sources of revenue beyond just their engagements. There is plenty to go around, so why not capitalize on shared interests?

Like any relationship worth the investments of time and energy, there is an exchange from one party to another. Of course, transactions shouldn’t be one-sided, but even offering insight is enough to facilitate a connection or point of mutual agreement, between two separate entities. More to the point: value can be generated by creating it for others. (What a concept!)

In essence, partnerships are nothing more than relationships comprised of mutual trust and respect forged by clear communication and understanding.Who doesn’t want to serve their clients to the best of their abilities eh? As business owners, partnerships offer opportunities to expand an organization’s reach and create both new revenue streams and supply chains for the parties involved.

Daniel Dulake is dedicated to providing affordable web design solutions to clients need to meet their business challenges and business goals. Get in touch with a member of our team or with Daniel Dulake to learn how we can collaborate. We’d love to hear from you! You might also like to read Daniel Dulakes’ recent published article here. More of Daniel Dulake collaboration news here.

Daniel Dulake: The Key to More Effective Marketing

Welcome to the Daniel Dulake blog. Daniel Dulake is the founder of WebDigital. It’s a team of good thinkers and innovators who are determined to re-imagine the way we do digital. In today’s blog we learn more about the emotions driving your customers, so without further a do here are consumer psychology principles to leverage in your next marketing campaign.

How to Use Brand Categories in Marketing. When people can’t relate to the language you’re using to position your brand, they can’t file it into a category in their minds. In turn, they don’t think of you when the need for your product arises, and a competitor quickly takes its place. Instead of trying to do what hasn’t been done before, stick to what your consumers know. Set your sights on moving into a brand category that already exists but doesn’t have a clear leader. Looking into your industry and competitors can help you identify an opportunity in a category.

The Power of Shared Experiences. From bars and parties to protests and parades, people are innately drawn to collective experiences. Social events fulfill our need for human belonging, helping us feel like we’re part of something greater and more important than ourselves.

Collective effervescence is also the underlying force driving cult brand followings. It’s the reason why someone buys the newest Audi sports model or LulaRoe leggings – even when less expensive brands will serve the need just fine. Buying things that our peers have instills our everyday lives with the purpose and meaning we’re constantly seeking.

How to Use Collective Effervescence in Marketing. Understanding collective effervescence can help brands unlock the mystery behind consumer fads. When people want your product in order to fit in, your job gets a whole lot easier. One of the best ways to create a need for shared experience is through the use of social influencers.

Fear, Uncertainty and Doubt. Fear was traditionally used in marketing in the form of scare tactics, which relied on falsehoods and outright lies to psychologically manipulate consumers into buying one product over the other. Today, manipulation and deceit don’t pave the path towards consumer hearts. In fact, such tactics are largely frowned upon.

Conclusion. Psychology principles have influenced consumer behavior for decades. But when implemented improperly, these tactics can feel half-hearted and untrustworthy – leading to a negative brand perception. Fortunately, these four marketing strategies use psychology in an authentic way that inspires action while driving both loyalty and revenue.

Daniel Dulake pride on delivering innovative, digital experiences that make an impact. Daniel believes that creating memorable experiences are the best way to connect with your consumers. From dynamic web designs to cutting-edge digital marketing strategies, we believe that the custom solutions we create today will transcend the trends of tomorrow. No matter your product or service, you have a story to tell. And, we’re the best agency to tell it. Discover more about Daniel Dulake on his website page here. You can also follow Daniel Dulake soundcloud page here and read Daniel Dulake‘s latest news here.

Daniel Dulake: Protecting Your Brand As A Vendor

Welcome to the Daniel Dulake blog. Daniel Dulake is proudly offering the best web design and development services available anywhere. Daniel and his company Web digital specialize in your future success. Intelligent planning, thoughtful design + progressive technology. In today’s blog, we share few useful tips to help you protect your brand.

Starting a business requires some seriously hard work. When investing serious amounts of time and money (not to mention blood, sweat, and tears), the last thing you need is to have it slip away because you didn’t take measures to protect it legally.I see far too many business owners open themselves to risk by not educating themselves about what it takes to run their businesses legally and safeguard them from the carelessness or ill will of others. What can you do to protect your business? Below is a list of things to pay attention to:

FIND, REGISTER, AND TRADEMARK YOUR BUSINESS NAME. Distinguishing you from your competitors, your business name will be one of your most valuable assets. I recommend:

  • Doing a trademark search
  • Conducting a comprehensive name search to see if anyone is using the name in your state or county.
  • After you’ve determined your business name hasn’t been taken by another company, you will need to register it in the state where you’ll run your business. Registering your name allows you to operate your business under that name in the state legally, and it ensures no other business can use your name in your state.When forming a Limited Liability Company (LLC) or incorporating your business, that process automatically registers your name with your state.

CHOOSE A LEGAL BUSINESS STRUCTURE. I mentioned forming an LLC or setting up your business as a corporation will register its name, but establishing a business structure also provides other significant benefits. Liability protection is a big one. If you don’t formally apply for a business structure, then your business will by default operate as a sole proprietor (single owner) or general partnership (multiple owners). While these structures demand fewer compliance requirements, they don’t offer liability protection of the owner’s personal assets.

An LLC and corporation, on the other hand, establishes your business as an entity separate from you the owner. Your personal assets and liabilities are independent of those of your business. So, in the event your business can’t pay its bills or gets sued by a client, your personal bank account, home, retirement funds, etc. will have some protection.

GET THE REQUIRED LICENSES AND PERMITS. Some types of businesses need to get state and local licenses and permits—and the requirements can vary from state to state and county to county.

GUARD YOUR CONFIDENTIAL INFORMATION WITH AN NDA. When working with a sub-contractor, vendor, project partner, or others, your business has private information worth protecting. A non-disclosure agreement (NDA) will help ensure the safety of sensitive information (such as customer lists, financial data, trade secrets, new product plans, etc.). NDAs are designed to ensure people privy to your confidential information keep it “in house.”

A typical NDA should include the following elements:

  • Protected Information – Explaining what information others should treat as confidential.
  • Timeframe – Specifying how long the information should stay confidential.
  • Obligations – Describing what the other party can or can’t do with the protected information. Most NDAs state that confidential information may not be revealed to anyone outside of the company, but under certain circumstances, you may want to allow a sub-contactor, vendor, or partner to disclose information. You’ll want to describe the nature of those situations.
  • What Happens If A Breach Occurs – Disclosing the damages you’re entitled to if the other party violates the terms of the NDA.
  • Method of Resolution – Defining how a dispute should be resolved in the event of a breach or disagreement regarding the NDA. For example, who will pay for attorney fees and will arbitration be used?

All that I’ve mentioned here will hopefully give you some understanding of what you can do to protect the business you’re working so hard to build.

Daniel Dulake’s process begins with thoughtful research and planning, and proceeds step-by-step through each project milestone in a smart, methodical manner until a quality finished product has been achieved. Discover more about Daniel Dulake himself here. Contact Web Digital for a free quote today. We can help with all aspects of your new website, from development to getting it to the top of Google. More news about Daniel Dulake here.

You can also watch Daniel Dulake’s video here:

Daniel Dulake: Digital Marketing Trends 2019

Digital marketing trends 2019 are lots of different areas that we will use to market our businesses online.  It includes content marketing, social media marketing and all that fun stuff.  But what are the big trends, what stuff should we keep doing to get our businesses noticed this year?

Daniel Dulake

Having a strategy. Nothing new about having a strategy but it is worth stating again that it is always on trend. When the strategy is digital marketing, it is important to have it in place first, before you start to try out these different trends. Key with creating any strategy is assessing how it works (analytics) and making changes if things aren’t working after a certain period of time.

Long form content has its benefits. I’ve been running into clients who want 1000-2000 word articles for a while now and that has become my new standard and this long form content will continue to be important in 2019 for a number of reasons – but the top two are that it gets shared more and it ranks better for SEO.

Live video and webinars are still crucial. Yes, I know it’s a bit boring. Video and live content have been up there every year for the last few and each year we are told it will be more important. The reason for that is simple – each year people watch more video content, listen to more webinars and interact with people doing live content such as Instagram Stories and Facebook Lives.

Authenticity. Authenticity is huge with social media trends because there is so much false and fake stuff out there, you want to be real, to be you or you risk being grouped with the fake news and clickbait idiots. Authenticity.

Chatbots everywhere. It is funny how quickly things become normal. And for most consumers, chatbots are also normal, useful and something they easily accept. So if chatbots can help you connect with your customers, there’s no reason not to use them.

Facebook dominates but don’t forget the others. Love it or hate it, Facebook is still an integral part of any digital marketing strategy. With its huge user base, it can’t be ignored but it is also worth remembering that there are other options and many of them are growing.

Analytics is still key. I doubt any marketer would argue with this one – analytics is still key to marketing success. Google Analytics is still the go-to option for many businesses and there are also paid programs if you want more specific information.

Marketing automation and email. Email marketing trends are always the trickiest because there’s only so much you can do with it – or is there? The big trends with email seem to be around positive automation and personalisation and these trends look set to continue.

You don’t need to follow all of these digital marketing trends to be successful. They are just a good guide as to what other companies might be doing and what might work for you. Finding that place between where trends and your own experiences meet is the sweet spot for your own digital marketing success. Happy marketing!

Daniel Dulake is the founder of Web Digital. A digital agency creating experiences that connect, marketing that performs, and branding that inspires. Learn more about Daniel Dulake and explore how we can help you move from now to next.  Connect with Daniel Dulake on Crunchbase and join his network. Read the Daniel Dulake news here.

Daniel Dulake: Are You Ready To Rock The Web?

If you are in the market for a new web presence, don’t just look this year’s trends … make sure to consider the Web Design Trends 2019 forecast below. But before we get started, let’s be clear here. No matter what the future may bring or not, it’s important to always put in the time to properly plan your website, consider what will most benefit your web visitors, and keep in mind less is always more … “clutter” in web design is so last century.

Already have a website and don’t need to plan ahead? Go on then and check out the upcoming Web Design Trends 2019 below. But make sure, no matter what, keep the needs of your audience first!

RESPONSIVE DESIGN & ACCESSIBILITY. This may not be so brand-new of a trend, but moving forward, responsive web design, and even more so accessibility (for vision impaired & deaf), will be on the forefront in web design. So, when you’re planning ahead, don’t forget to test your sites for responsiveness & include aids to truly give everyone access to your web presence. And don’t forget about making your logo responsive too.

SIMPLIFIED & MINIMAL DESIGN. Less is more, and this goes also for the future of web design.

SPEED & SINGLE PAGE DESIGN. We, as a society, are more and more pressed for time! And on average you have less than 15 seconds to impress your website visitor before they are ready to leave and never come back again. Less clicking around means, fewer chances to bounce … maybe even consider strategic single-page design to communicate with your web audience.

GEOMETRIC SHAPES & VIBRANT COLORS. Expect to see more and more broken grids/asymmetrical designs popping up left and right. After all, who’s said the future of web design should be plain & boring? Think outside the box!

SOPHISTICATED & UNIQUE TYPOGRAPHY. Most of us don’t really focus much on the text on a website (which is btw just as important as amazing design). Maybe select one or two fonts and call it a day.

VIDEO BACKGROUND & CINEMAGRAPHS. There is no denying, videos are everywhere. Video backgrounds will be a big thing in 2019, just as cinemagraphs (still photographs in a minor and repeated movement). So get a camera ready to add some movement to your website.

CONCLUSION. As it all goes in business, the customer is the king after all is said and done. Include some of the Web Design Trends 2019 into your upcoming web design project but never forget: Keep the needs and wants of your website visitors in mind at all times! And remember, it’s the 21st century, and we’re all connected one way or another!

Daniel Dulake is the founder of Web Digital. A digital agency creating experiences that connect, marketing that performs, and branding that inspires. Learn more about Daniel Dulake and explore how we can help you move from now to next.  Connect with Daniel Dulake on Crunchbase and join his network here.

Top Tips on Tech by Daniel Dulake

Daniel Dulake runs a successful web design agency called Web Digital, based in London. During the years he has seen the use of technology become more pervasive than ever in daily life. Today, it seems all encompassing but there are ways to help people control their habit and find a balance. Here are tips to help anyone maintain a positive relationship with the amount of technology used.

You can’t always be on-call. Are you prepared to read and answer emails at late on a Friday night? If the answer is no, then turn your phone to mute and remove notifications that may appear. However, if you have children this is hard to do as you never know what might happen.

Measure Your Usage. Apps like Quality Time, which breaks down my daily internet usage are a great way to do this. There are many only to choose from. Seeing how much time you was spending online may move you into becoming a more mindful techy. Think about the strain the bright screen has on your eyes after prolonged use. Would you allow another person to disturb you with news bulletins from thousands of miles away; to tug at your shoulder shouting “Hey’’ when you’re clearly engaged in real-life conversation at that moment? Not really. So don’t allow your phone to either. You control where your attention goes and that is done with willpower, according to Daniel.

Interaction VS Isolation. Generational differences in learning techniques are apparent in how people of different ages approach technology. However, it can be argued that how we approach problems has now changed. It has been said that we, the Internet generation, are closer to our grandparents in our work ethic and vision of the future than our parents. The internet has been our go-to-guy for everything, and can reach us through our phones, TV, cars even our watches. Soon we will all walk around wearing AI Augmented reality glasses (or chips in our brain), getting run over by silent driverless cars. Until then, Google is the best we have.

Daniel Dulake is a web designer from Surrey, who specialises in tech, web design, app design and SEO. Like Daniel Dulake on Facebook here and see his latest posts. Read the latest Daniel Dulake news here. Visit the Daniel Dulake YouTube channel to watch his new videos and subscribe.

Daniel Dulake Website Optimisation Tips

Welcome to the Daniel Dulake blog. Daniel is a web designer from Surrey. He also carries out online marketing for clients as an add-on service. Here are some of his top SEO tips to keep your website in order and performing well in Google. If you want your website to show up, follow Daniel’s tip here:

Choose the Right URL. Your website name is crucial for your brand and also getting new business. Make sure that it is named in the right way. It should be concise and memorable. Use domain registrars like 123reg or LCN. GoDaddy can be a bit hard to deal with and you have to remember your customer number. Use a top level domain like .com or a strong regional one like .co.uk rather than .uk, .org or .london.

Have the correct meta data. Make sure that your website has one H1 header per page. It should also have a meta title and description. You can also add meta keywords to the page. Make sure that it has the correct amount of keywords, not too many to impact readability. The URL’s of the pages should match what the page is about. Use unique content and avoid duplication.

Make your website appealing to users and Google. Your website should reflect your business. A high-end business needs a high-end website. However, make sure it has a simple layout that is logical, as well as looking great and being modern. If you are spending a lot on a website, you want it to be future proof. It is also important to make sure its practical and easy to use. Have your contact details at the top of the page including telephone and email, as well as in the footer. You can use the footer to link to your social media pages and blogs.

Anything else? Make sure there are no broken links, as this may negatively impact your websites rankings. Ensure your website has an SSL certificate and a firewall. You can ask your web designer about this. Link it up with Google Analytics so you can measure the visitor behaviour and traffic levels to each page. Submit your sitemap to Google using Google search console when it is finished.

Daniel has years of experience in tech, web design, app design and SEO. Visit our blog again for our latest updates. You can learn more about Daniel Dulake on his website here. Follow Daniel Dulake on his AFC page here and connect with him on the Daniel Dulake Crunchbase page here.