Daniel Dulake: Common Issues with Facebook and their Fixes

Welcome to Daniel Dulake’s blog. Daniel Dulake creates the kind of website that most businesses want: easy to find, stylish and appealing, quick loading, mobile responsive and easy to buy from. Here are some of the most common Facebook marketing problems and how to fix them.

Never Creating Marketing Goals

Before we dive too deep into Facebook marketing, it’s important to ask yourself what your goals are. You might ask yourself the following questions to start

  • Do I want to get follows and likes for vanity purposes?
  • Is building audience engagement my top priority?
  • Is social media a listening or customer service tool for my brand?
  • Do I expect social media to build awareness about my brand or is it merely a tool to convert sales?

Take a look at your goals from time to time. Make sure you’re on the right track and if not, assess what you can change about your social strategy.

Never Creating a Content and Marketing Strategy

It’s vital that businesses come up with a content and marketing strategy that outlines tone, audience, content, and consistency. Some quick tips on content:

You Need to Know Your Audience. If you want to create advertisements on Facebook, it’s absolutely necessary to know your audience. Details such as age, gender, location, and interests can all contribute to a more targeted marketing campaign and can even save you money by narrowing your audience down to the people who would be most interested in what you have to offer.

Feature Rich Images & Video. If you don’t already have a portfolio of attractive images and/or video, plan to start one. Create visuals using applications like Canva. There’s no excuse to post low-quality content in 2019.

Decide on Tone and Purpose. Your Facebook page shouldn’t only include posts about your brand’s awards, news, and events. Give your audience a reason to like the page and return. Most brands accomplish this by posting content that is informative, entertaining, or both.

Lack of Resources

The most common resource issues include lack of budget and lack of high-quality content. However, one resource few businesses seem to consider is manpower.

Never Checking Facebook Insights
Facebook Insights offers an incredible wealth of data about your customers and page. Insights provides information about things like:

  • Engagement over time
  • The best days and times to post
  • Reach
  • Your page’s responsiveness to messages

Using this information, you can make educated calls about what changes to make to your page and social strategy.

You Post Too Often or Too Little.

The brute force approach to social media very rarely works. In fact, this might lead to unfollows and negative feedback from users who get annoyed by it. In an effort to maintain a constant stream of content, quality may even decrease.

Check back for more!

With time and experience, you can become a grand Facebook marketing wizard.

Daniel Dulake is committed to achieving and pushing the level of performance at all times. Leveraging the power of technology, Daniel deliver quality websites end-to-end solutions for start-ups to small and medium enterprises. Read more about Daniel Dulake here. Follow Daniel Dulake on Flickr here. Alternatively, you can also read Daniel Dulake news here.

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