Welcome to Daniel Dulake’s blog. Daniel Dulake is the founder of Web Digital, a web design agency that focuses on quality, innovation, and speed utilizing technology to produce results that grow our clients’ businesses. Whether you run a brick and mortar business or sell online, having a sales funnel in some capacity is essential to your success. Bringing prospects into your funnel on a regular basis that you can then market and promote your products/services to over a period of time is critical for any business.
Failing to incorporate a system that is continually being optimized and tested to maximize value from each customer severely limits your business’s ability to increase its revenues and may very well result in leaving the majority of its potential earnings on the table. In other words, integrating a sales funnel into your marketing plan isn’t just an option, it’s a necessity. Below you’ll discover a simple 5 step system to create a high converting sales funnel that will serve your business well for years to come.
Step 1 – Formulate a Strategy. Every successful funnel has the ultimate objective. When constructing your sales funnel, this is a crucial decision: identify your end goal.
Step 2 – Design your Primary Funnel Structure. This is when you begin laying the foundation. Don’t fear — we’ll guide you through exactly what that consists of. Begin at ground zero — your website. Examine your website for any gaps:
- What does the homepage achieve?
- Where could it be losing customers?
- Where does it guide potential customers?
Step 3 – Carry out the Highest Priority Items First. It’s important to make sure all pages of your website have the correct content, CTAs, and logical flow to lead prospects to the next stage. Now, you can take advantage of your solid foundation and create your follow-up strategy (email autoresponder sequences, re-targeting, etc.) Next, after incorporating the foundation and the follow-up items, you need to decide on how to push traffic to your website — inbound traffic or paid advertising.
Here are a few helpful tools to save you time for each stage:
- WordPress — Provides a tremendous platform for constructing a website.
- Leadpages — Creates rapidly created-to-convert landing pages by simply filling in the blanks.
- Active Campaign — Includes email marketing tools, marketing automation strategies, and an integrated sales & CRM system making it ideal for following up with clients.
You’re almost at the finish line!
Step 4 – Track and Receive Feedback
Set up your Google Analytics Funnel Goal. Get feedback, so you can regularly make modifications — this is huge. If you don’t receive advice from specialists, you are simply speculating. Acquiring specific feedback can be the quickest way to close profit leaking holes in your sales funnel.
Step 5 – Turn on the Traffic. Needless to say, you need to get traffic so that you can convert it. This final step is all about getting visitors to your website.
To send traffic to your sales funnel, there are two routes you can follow:
Paid Advertising: this comprises display advertising, Pay-Per-Click (PPC) advertising or social media ads. Facebook, in particular, is a popular advertising option. However, while Facebook ads will get you leads fast, it will cost more in the long run.
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Daniel Dulake is the founder of WebDigital. Whether you are an entrepreneur looking for a simple, affordable web design for your Start-Up, or a business professional seeking a cutting-edge website for your Fortune 500 company, Daniel Dulake and Web Digital will work hand-in-hand with you to create the website of your dreams. Let’s get started on
your project. Visit Daniel Dulake website here and we will help you achieve your goals and grow your business. Alternatively, you can also read Daniel Dulake news here and follow Daniel Dulake on Behance here.
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