Daniel Dulake: Building Your First Online Sales Funnel

Welcome to Daniel Dulake’s blog. Daniel Dulake is the founder of Web Digital, a web design agency that focuses on quality, innovation, and speed utilizing technology to produce results that grow our clients’ businesses. Whether you run a brick and mortar business or sell online, having a sales funnel in some capacity is essential to your success. Bringing prospects into your funnel on a regular basis that you can then market and promote your products/services to over a period of time is critical for any business.

Failing to incorporate a system that is continually being optimized and tested to maximize value from each customer severely limits your business’s ability to increase its revenues and may very well result in leaving the majority of its potential earnings on the table. In other words, integrating a sales funnel into your marketing plan isn’t just an option, it’s a necessity. Below you’ll discover a simple 5 step system to create a high converting sales funnel that will serve your business well for years to come.

Step 1 – Formulate a Strategy. Every successful funnel has the ultimate objective. When constructing your sales funnel, this is a crucial decision: identify your end goal.

Step 2 – Design your Primary Funnel Structure. This is when you begin laying the foundation. Don’t fear — we’ll guide you through exactly what that consists of. Begin at ground zero — your website. Examine your website for any gaps:

What does the homepage achieve?
Where could it be losing customers?
Where does it guide potential customers?

Step 3 – Carry out the Highest Priority Items First. It’s important to make sure all pages of your website have the correct content, CTAs, and logical flow to lead prospects to the next stage. Now, you can take advantage of your solid foundation and create your follow-up strategy (email autoresponder sequences, re-targeting, etc.) Next, after incorporating the foundation and the follow-up items, you need to decide on how to push traffic to your website — inbound traffic or paid advertising.

Here are a few helpful tools to save you time for each stage:

WordPress — Provides a tremendous platform for constructing a website.
Leadpages — Creates rapidly created-to-convert landing pages by simply filling in the blanks.
Active Campaign — Includes email marketing tools, marketing automation strategies, and an integrated sales & CRM system making it ideal for following up with clients.

You’re almost at the finish line!

Step 4 – Track and Receive Feedback

Here’s how:

Set up your Google Analytics Funnel Goal. Get feedback, so you can regularly make modifications — this is huge. If you don’t receive advice from specialists, you are simply speculating. Acquiring specific feedback can be the quickest way to close profit leaking holes in your sales funnel.

Step 5 – Turn on the Traffic. Needless to say, you need to get traffic so that you can convert it. This final step is all about getting visitors to your website.

To send traffic to your sales funnel, there are two routes you can follow:

Paid Advertising: this comprises display advertising, Pay-Per-Click (PPC) advertising or social media ads. Facebook, in particular, is a popular advertising option. However, while Facebook ads will get you leads fast, it will cost more in the long run.

Check back for more!

Daniel Dulake is the founder of WebDigital. Whether you are an entrepreneur looking for a simple, affordable web design for your Start-Up, or a business professional seeking a cutting-edge website for your Fortune 500 company, Daniel Dulake and Web Digital will work hand-in-hand with you to create the website of your dreams. Let’s get started on
your project. Visit Daniel Dulake website here and we will help you achieve your goals and grow your business. Alternatively, you can also read Daniel Dulake news here and follow Daniel Dulake on Behance here.

Watch Daniel Dulake’s video here

Daniel Dulake: Common Issues with Facebook and their Fixes

Welcome to Daniel Dulake’s blog. Daniel Dulake creates the kind of website that most businesses want: easy to find, stylish and appealing, quick loading, mobile responsive and easy to buy from. Here are some of the most common Facebook marketing problems and how to fix them.

Never Creating Marketing Goals

Before we dive too deep into Facebook marketing, it’s important to ask yourself what your goals are. You might ask yourself the following questions to start

Do I want to get follows and likes for vanity purposes?
Is building audience engagement my top priority?
Is social media a listening or customer service tool for my brand?
Do I expect social media to build awareness about my brand or is it merely a tool to convert sales?

Take a look at your goals from time to time. Make sure you’re on the right track and if not, assess what you can change about your social strategy.

Never Creating a Content and Marketing Strategy

It’s vital that businesses come up with a content and marketing strategy that outlines tone, audience, content, and consistency. Some quick tips on content:

You Need to Know Your Audience. If you want to create advertisements on Facebook, it’s absolutely necessary to know your audience. Details such as age, gender, location, and interests can all contribute to a more targeted marketing campaign and can even save you money by narrowing your audience down to the people who would be most interested in what you have to offer.

Feature Rich Images & Video. If you don’t already have a portfolio of attractive images and/or video, plan to start one. Create visuals using applications like Canva. There’s no excuse to post low-quality content in 2019.

Decide on Tone and Purpose. Your Facebook page shouldn’t only include posts about your brand’s awards, news, and events. Give your audience a reason to like the page and return. Most brands accomplish this by posting content that is informative, entertaining, or both.

Lack of Resources

The most common resource issues include lack of budget and lack of high-quality content. However, one resource few businesses seem to consider is manpower.

Never Checking Facebook Insights
Facebook Insights offers an incredible wealth of data about your customers and page. Insights provides information about things like:

Engagement over time
The best days and times to post
Reach
Your page’s responsiveness to messages

Using this information, you can make educated calls about what changes to make to your page and social strategy.

You Post Too Often or Too Little.

The brute force approach to social media very rarely works. In fact, this might lead to unfollows and negative feedback from users who get annoyed by it. In an effort to maintain a constant stream of content, quality may even decrease.

Check back for more!

With time and experience, you can become a grand Facebook marketing wizard.

Daniel Dulake is committed to achieving and pushing the level of performance at all times. Leveraging the power of technology, Daniel deliver quality websites end-to-end solutions for start-ups to small and medium enterprises. Read more about Daniel Dulake here. Follow Daniel Dulake on Flickr here. Alternatively, you can also read Daniel Dulake news here.

Watch Daniel Dulake video here

Daniel Dulake: Ways to Enhance Your Retargeting Ad Campaigns

Welcome to the Daniel Dulake blog. Daniel Dulake makes the most responsive, friendly service you’ve likely ever had. In today’s blog, I share ways to engance your retargeting ad campaigns. Retargeting is a powerful form of digital advertising in which audiences are targeted with specific ads based upon their online behavior.In short, retargeting campaigns convert “would-be shoppers” into bona fide paying customers for your business. Regardless of whether you’re just beginning or a skilled expert, these nine simple retargeting strategies will help elevate your campaigns to new heights.

Content is still king. The goal of retargeting is to accelerate conversions, but you need to offer users something of significance to expedite that process. The wonderful thing about retargeting with content is that it gives you an opportunity to connect with and offer value to prospects who aren’t yet prepared to purchase. If you have the capability, sort your content by multi-touch revenue created; if an asset has demonstrated consistently to promote conversions, it’s ideal for retargeting ads. Afterward, segment your content, so that people are receiving the right piece of content at the right time.
Audience segmentation. If your retargeting campaigns are not meeting your expectations, there’s a good chance that you need to enhance your segmentation. The greatest error a marketer can make in retargeting is to presume that all visitors are similar and present each visitor with the same ads. By being careless and not segmenting your visitors into groups, your results will be inferior and many of your impressions will simply be squandered extraneous spend.
Recognizing the buyer cycle. Recognizing the buyer cycle is critical and applies to all of your retargeting campaigns. It’s comparable to the sales funnel, in that the process starts with more customers at the top in the awareness phase and ends up at the bottom with fewer people in the conversion phase. Retargeting is designed to capture more of those customers as they advance through the funnel. However, if you’re not cautious, you can actually hurt conversion rates by disregarding the buyer cycle. A note worth mentioning – If you’re contemplating allowing your retargeting ad campaigns to manage themselves: DON’T.
Monitor your advertising frequency. Many advertisers don’t consider frequency a priority in their campaigns, but frequency is a fundamental component in regards to improving their total performance. Heavy ad frequency alters a customer’s mindset from positive to negative. It can be prying, upsetting, and further yet – it may provoke customers to become furious with your brand. This can unquestionably impact existing and future sales. Be sure to place some kind of ad frequency restriction on your campaigns.
Test until you find a highly-compelling offer. Lead magnets are your most compelling call-to-action. It’s crucial to find something that you know your customers desire and that other people will be drawn to as well. If you’re having difficulty identifying an effective lead magnet, begin with a quick examination of your website’s traffic. What pages, products, and articles are users visiting most often? The better the conversion rate, the more effective the magnet.
Employ Dynamic Creative Facebook Ads. Facebook’s Dynamic Creative Ads feature automatically analyzes numerous variations of a specific ad within a targeting group. Essentially, its A/B testing put on autopilot which means boosting effectiveness for the marketing team and getting greater campaign results.Win-win.
Create basic sequential engagement campaigns. When creating sequential engagement campaigns, you’re taking a huge audience and turning them into a group of smaller, more qualified prospects. Begin by boosting a video that has tested well organically on Instagram or Facebook. Over time, the views of that video will gradually start to accumulate. You can then build a laser-focused audience based on individuals who have watched 5 seconds, 15 seconds, 25%, 50%, or even 100% of the video and target them with an ad that is sequentially logical.
Don’t forget burn pixels. If your product or service only consists of a one-off purchase (or you just don’t want to burn your budget on a visitor you’ve previously converted), you’ll want to implement a burn pixel. What’s a burn pixel? It’s basically a line of code that resides on the “post-transaction” page. When a visitor lands there, they are labeled as so and will no longer be served ads.
Leverage the emotional factor of advertising. We all like to believe that we’re intelligent consumers who always act sensibly, but that’s only somewhat accurate. Our emotional side is triggered when it comes to buying products.A clear list of product features might sway the rational self in some individuals, but in most cases, it has no impact on their emotional side. In truth, our emotional self is unconcerned with features. That element of us wants to imagine and recognize the benefits.

Check back for more!

Looking for an agency willing to go the extra mile for you? You’re in the right place.

Daniel Dulake offer a wide range of design and development services that are all delivered using the latest and greatest technologies with a personal experience. Our goal is to provide our customers the means to effectively present and market themselves online successfully. Learn more about Daniel Dulake and his team here. You can also check out Daniel Dulakes portfolio here. More industry updates and news on Daniel Dulakes page here.

Subscribe to Daniel Dulakes’ Youtube channel here

Daniel Dulake: How Web Design & Development Enhance Your Online Business

Welcome to the Daniel Dulake blog. Daniel Dulake partner with brands like yours to create websites your customers will remember, vastly improve your key metrics, and display your brand with pride. In today’s blog, we share how web development enhance your online business.

Website Design Surrey. The benefits you should expect to receive from an experienced website design and development firm include websites that are highly interactive, easy to navigate, and link easily with your social media platforms as well as any other vehicles of communication you are using. Additional features we are able to offer include powerful online marketing, custom development, an effective App for small screen users, and everything you need to create a focused, engaging, and interactive site.

eCommerce and Custom Applications. It is important for any business intending to ramp up its online marketing presence to take advantage of a powerful eCommerce platform (such as WooCommerce WP plugin) and custom applications (such as those which are WordPress based). Our services are highly accessible and flexible. We make it a top priority to communicate with our customers clearly for optimal results and we also deliver our services on time and according to the agreed price.

Web Development Surrey. If you want an effective and powerful web presence, you don’t want to limit yourself to packaged, non-flexible solutions that constrain the functionality of your website and interior business workflow. You can count on our team of experienced developers to provide you with custom solutions that fulfill your specific needs and goals. We can help you achieve a website presence that gives you an advantage over your competition in the online marketing arena. We perform all of our work in house to give you superb results.

Daniel Dulake has had the pleasure of partnering with dozens of companies of various sizes, verticals, and focuses. You deserve better than a one-size-fits-all option. Our agency’s capabilities are focused around one thing – creating leading industry leading websites. For more information about how Daniel Dulake and his team can serve your web design and development needs, feel free to set up a free consultation here. Check out Daniel Dulake‘s Twitter page here for more tips that will take you from amateur to professional website in no-time. You can also connect with Daniel Dulake’s crunchbase page here.

Daniel Dulake: Digital Marketing Trends 2019

Digital marketing trends 2019 are lots of different areas that we will use to market our businesses online. It includes content marketing, social media marketing and all that fun stuff. But what are the big trends, what stuff should we keep doing to get our businesses noticed this year?

Having a strategy. Nothing new about having a strategy but it is worth stating again that it is always on trend. When the strategy is digital marketing, it is important to have it in place first, before you start to try out these different trends. Key with creating any strategy is assessing how it works (analytics) and making changes if things aren’t working after a certain period of time.

Long form content has its benefits. I’ve been running into clients who want 1000-2000 word articles for a while now and that has become my new standard and this long form content will continue to be important in 2019 for a number of reasons – but the top two are that it gets shared more and it ranks better for SEO.

Live video and webinars are still crucial. Yes, I know it’s a bit boring. Video and live content have been up there every year for the last few and each year we are told it will be more important. The reason for that is simple – each year people watch more video content, listen to more webinars and interact with people doing live content such as Instagram Stories and Facebook Lives.

Authenticity. Authenticity is huge with social media trends because there is so much false and fake stuff out there, you want to be real, to be you or you risk being grouped with the fake news and clickbait idiots. Authenticity.

Chatbots everywhere. It is funny how quickly things become normal. And for most consumers, chatbots are also normal, useful and something they easily accept. So if chatbots can help you connect with your customers, there’s no reason not to use them.

Facebook dominates but don’t forget the others. Love it or hate it, Facebook is still an integral part of any digital marketing strategy. With its huge user base, it can’t be ignored but it is also worth remembering that there are other options and many of them are growing.

Analytics is still key. I doubt any marketer would argue with this one – analytics is still key to marketing success. Google Analytics is still the go-to option for many businesses and there are also paid programs if you want more specific information.

Marketing automation and email. Email marketing trends are always the trickiest because there’s only so much you can do with it – or is there? The big trends with email seem to be around positive automation and personalisation and these trends look set to continue.

You don’t need to follow all of these digital marketing trends to be successful. They are just a good guide as to what other companies might be doing and what might work for you. Finding that place between where trends and your own experiences meet is the sweet spot for your own digital marketing success. Happy marketing!

Daniel Dulake is the founder of Web Digital. A digital agency creating experiences that connect, marketing that performs, and branding that inspires. Learn more about Daniel Dulake and explore how we can help you move from now to next. Connect with Daniel Dulake on Crunchbase and join his network. Read the Daniel Dulake news here.

Daniel Dulake: Are You Ready To Rock The Web?

If you are in the market for a new web presence, don’t just look this year’s trends … make sure to consider the Web Design Trends 2019 forecast below. But before we get started, let’s be clear here. No matter what the future may bring or not, it’s important to always put in the time to properly plan your website, consider what will most benefit your web visitors, and keep in mind less is always more … “clutter” in web design is so last century.

Already have a website and don’t need to plan ahead? Go on then and check out the upcoming Web Design Trends 2019 below. But make sure, no matter what, keep the needs of your audience first!

RESPONSIVE DESIGN & ACCESSIBILITY. This may not be so brand-new of a trend, but moving forward, responsive web design, and even more so accessibility (for vision impaired & deaf), will be on the forefront in web design. So, when you’re planning ahead, don’t forget to test your sites for responsiveness & include aids to truly give everyone access to your web presence. And don’t forget about making your logo responsive too.

SIMPLIFIED & MINIMAL DESIGN. Less is more, and this goes also for the future of web design.

SPEED & SINGLE PAGE DESIGN. We, as a society, are more and more pressed for time! And on average you have less than 15 seconds to impress your website visitor before they are ready to leave and never come back again. Less clicking around means, fewer chances to bounce … maybe even consider strategic single-page design to communicate with your web audience.

GEOMETRIC SHAPES & VIBRANT COLORS. Expect to see more and more broken grids/asymmetrical designs popping up left and right. After all, who’s said the future of web design should be plain & boring? Think outside the box!

SOPHISTICATED & UNIQUE TYPOGRAPHY. Most of us don’t really focus much on the text on a website (which is btw just as important as amazing design). Maybe select one or two fonts and call it a day.

VIDEO BACKGROUND & CINEMAGRAPHS. There is no denying, videos are everywhere. Video backgrounds will be a big thing in 2019, just as cinemagraphs (still photographs in a minor and repeated movement). So get a camera ready to add some movement to your website.

CONCLUSION. As it all goes in business, the customer is the king after all is said and done. Include some of the Web Design Trends 2019 into your upcoming web design project but never forget: Keep the needs and wants of your website visitors in mind at all times! And remember, it’s the 21st century, and we’re all connected one way or another!

Daniel Dulake is the founder of Web Digital. A digital agency creating experiences that connect, marketing that performs, and branding that inspires. Learn more about D aniel Dulake and explore how we can help you move from now to next. Connect with Daniel Dulake on Crunchbase and join his network here.

Daniel Dulake Website Optimisation Tips

Welcome to the Daniel Dulake blog. Daniel is a web designer from Surrey. He also carries out online marketing for clients as an add-on service. Here are some of his top SEO tips to keep your website in order and performing well in Google. If you want your website to show up, follow Daniel’s tip here:

Choose the Right URL. Your website name is crucial for your brand and also getting new business. Make sure that it is named in the right way. It should be concise and memorable. Use domain registrars like 123reg or LCN. GoDaddy can be a bit hard to deal with and you have to remember your customer number. Use a top level domain like .com or a strong regional one like .co.uk rather than .uk, .org or .london.

Have the correct meta data. Make sure that your website has one H1 header per page. It should also have a meta title and description. You can also add meta keywords to the page. Make sure that it has the correct amount of keywords, not too many to impact readability. The URL’s of the pages should match what the page is about. Use unique content and avoid duplication.

Make your website appealing to users and Google. Your website should reflect your business. A high-end business needs a high-end website. However, make sure it has a simple layout that is logical, as well as looking great and being modern. If you are spending a lot on a website, you want it to be future proof. It is also important to make sure its practical and easy to use. Have your contact details at the top of the page including telephone and email, as well as in the footer. You can use the footer to link to your social media pages and blogs.

Anything else? Make sure there are no broken links, as this may negatively impact your websites rankings. Ensure your website has an SSL certificate and a firewall. You can ask your web designer about this. Link it up with Google Analytics so you can measure the visitor behaviour and traffic levels to each page. Submit your sitemap to Google using Google search console when it is finished.

Daniel has years of experience in tech, web design, app design and SEO. Visit our blog again for our latest updates. You can learn more about Daniel Dulake on his website here. Follow Daniel Dulake on his AFC page here and connect with him on the Daniel Dulake Crunchbase page here.