Tag: Content marketing

Daniel Dulake: Building Your First Online Sales Funnel

Welcome to Daniel Dulake’s blog. Daniel Dulake is the founder of Web Digital, a web design agency that focuses on quality, innovation, and speed utilizing technology to produce results that grow our clients’ businesses. Whether you run a brick and mortar business or sell online, having a sales funnel in some capacity is essential to your success. Bringing prospects into your funnel on a regular basis that you can then market and promote your products/services to over a period of time is critical for any business.

Failing to incorporate a system that is continually being optimized and tested to maximize value from each customer severely limits your business’s ability to increase its revenues and may very well result in leaving the majority of its potential earnings on the table. In other words, integrating a sales funnel into your marketing plan isn’t just an option, it’s a necessity. Below you’ll discover a simple 5 step system to create a high converting sales funnel that will serve your business well for years to come.

Step 1 – Formulate a Strategy. Every successful funnel has the ultimate objective. When constructing your sales funnel, this is a crucial decision: identify your end goal.

Step 2 – Design your Primary Funnel Structure. This is when you begin laying the foundation. Don’t fear — we’ll guide you through exactly what that consists of. Begin at ground zero — your website. Examine your website for any gaps:

  • What does the homepage achieve?
  • Where could it be losing customers?
  • Where does it guide potential customers?

Step 3 – Carry out the Highest Priority Items First. It’s important to make sure all pages of your website have the correct content, CTAs, and logical flow to lead prospects to the next stage. Now, you can take advantage of your solid foundation and create your follow-up strategy (email autoresponder sequences, re-targeting, etc.) Next, after incorporating the foundation and the follow-up items, you need to decide on how to push traffic to your website — inbound traffic or paid advertising.

Here are a few helpful tools to save you time for each stage:

  • WordPress — Provides a tremendous platform for constructing a website.
  • Leadpages — Creates rapidly created-to-convert landing pages by simply filling in the blanks.
  • Active Campaign — Includes email marketing tools, marketing automation strategies, and an integrated sales & CRM system making it ideal for following up with clients.

You’re almost at the finish line!

Step 4 – Track and Receive Feedback

Here’s how:

Set up your Google Analytics Funnel Goal. Get feedback, so you can regularly make modifications — this is huge. If you don’t receive advice from specialists, you are simply speculating. Acquiring specific feedback can be the quickest way to close profit leaking holes in your sales funnel.

Step 5 – Turn on the Traffic. Needless to say, you need to get traffic so that you can convert it. This final step is all about getting visitors to your website.

To send traffic to your sales funnel, there are two routes you can follow:

Paid Advertising: this comprises display advertising, Pay-Per-Click (PPC) advertising or social media ads. Facebook, in particular, is a popular advertising option. However, while Facebook ads will get you leads fast, it will cost more in the long run.

Check back for more!

Daniel Dulake is the founder of WebDigital. Whether you are an entrepreneur looking for a simple, affordable web design for your Start-Up, or a business professional seeking a cutting-edge website for your Fortune 500 company, Daniel Dulake and Web Digital will work hand-in-hand with you to create the website of your dreams. Let’s get started on
your project. Visit Daniel Dulake website here and we will help you achieve your goals and grow your business. Alternatively, you can also read Daniel Dulake news here and follow Daniel Dulake on Behance here.

Watch Daniel Dulake’s video here

Daniel Dulake: Common Issues with Facebook and their Fixes



Welcome to Daniel Dulake’s blog. Daniel Dulake creates the kind of website that most businesses want: easy to find, stylish and appealing, quick loading, mobile responsive and easy to buy from. Here are some of the most common Facebook marketing problems and how to fix them.

Never Creating Marketing Goals

Before we dive too deep into Facebook marketing, it’s important to ask yourself what your goals are. You might ask yourself the following questions to start

  • Do I want to get follows and likes for vanity purposes?
  • Is building audience engagement my top priority?
  • Is social media a listening or customer service tool for my brand?
  • Do I expect social media to build awareness about my brand or is it merely a tool to convert sales?

Take a look at your goals from time to time. Make sure you’re on the right track and if not, assess what you can change about your social strategy.

Never Creating a Content and Marketing Strategy

It’s vital that businesses come up with a content and marketing strategy that outlines tone, audience, content, and consistency. Some quick tips on content:

You Need to Know Your Audience. If you want to create advertisements on Facebook, it’s absolutely necessary to know your audience. Details such as age, gender, location, and interests can all contribute to a more targeted marketing campaign and can even save you money by narrowing your audience down to the people who would be most interested in what you have to offer.

Feature Rich Images & Video. If you don’t already have a portfolio of attractive images and/or video, plan to start one. Create visuals using applications like Canva. There’s no excuse to post low-quality content in 2019.

Decide on Tone and Purpose. Your Facebook page shouldn’t only include posts about your brand’s awards, news, and events. Give your audience a reason to like the page and return. Most brands accomplish this by posting content that is informative, entertaining, or both.

Lack of Resources

The most common resource issues include lack of budget and lack of high-quality content. However, one resource few businesses seem to consider is manpower.

Never Checking Facebook Insights
Facebook Insights offers an incredible wealth of data about your customers and page. Insights provides information about things like:

  • Engagement over time
  • The best days and times to post
  • Reach
  • Your page’s responsiveness to messages

Using this information, you can make educated calls about what changes to make to your page and social strategy.

You Post Too Often or Too Little.

The brute force approach to social media very rarely works. In fact, this might lead to unfollows and negative feedback from users who get annoyed by it. In an effort to maintain a constant stream of content, quality may even decrease.

Check back for more!

With time and experience, you can become a grand Facebook marketing wizard.

Daniel Dulake is committed to achieving and pushing the level of performance at all times. Leveraging the power of technology, Daniel deliver quality websites end-to-end solutions for start-ups to small and medium enterprises. Read more about Daniel Dulake here. Follow Daniel Dulake on Flickr here. Alternatively, you can also read Daniel Dulake news here.

Watch Daniel Dulake video here