Daniel Dulake: Digital Marketing Trends 2019

Digital marketing trends 2019 are lots of different areas that we will use to market our businesses online. It includes content marketing, social media marketing and all that fun stuff. But what are the big trends, what stuff should we keep doing to get our businesses noticed this year?

Having a strategy. Nothing new about having a strategy but it is worth stating again that it is always on trend. When the strategy is digital marketing, it is important to have it in place first, before you start to try out these different trends. Key with creating any strategy is assessing how it works (analytics) and making changes if things aren’t working after a certain period of time.

Long form content has its benefits. I’ve been running into clients who want 1000-2000 word articles for a while now and that has become my new standard and this long form content will continue to be important in 2019 for a number of reasons – but the top two are that it gets shared more and it ranks better for SEO.

Live video and webinars are still crucial. Yes, I know it’s a bit boring. Video and live content have been up there every year for the last few and each year we are told it will be more important. The reason for that is simple – each year people watch more video content, listen to more webinars and interact with people doing live content such as Instagram Stories and Facebook Lives.

Authenticity. Authenticity is huge with social media trends because there is so much false and fake stuff out there, you want to be real, to be you or you risk being grouped with the fake news and clickbait idiots. Authenticity.

Chatbots everywhere. It is funny how quickly things become normal. And for most consumers, chatbots are also normal, useful and something they easily accept. So if chatbots can help you connect with your customers, there’s no reason not to use them.

Facebook dominates but don’t forget the others. Love it or hate it, Facebook is still an integral part of any digital marketing strategy. With its huge user base, it can’t be ignored but it is also worth remembering that there are other options and many of them are growing.

Analytics is still key. I doubt any marketer would argue with this one – analytics is still key to marketing success. Google Analytics is still the go-to option for many businesses and there are also paid programs if you want more specific information.

Marketing automation and email. Email marketing trends are always the trickiest because there’s only so much you can do with it – or is there? The big trends with email seem to be around positive automation and personalisation and these trends look set to continue.

You don’t need to follow all of these digital marketing trends to be successful. They are just a good guide as to what other companies might be doing and what might work for you. Finding that place between where trends and your own experiences meet is the sweet spot for your own digital marketing success. Happy marketing!

Daniel Dulake is the founder of Web Digital. A digital agency creating experiences that connect, marketing that performs, and branding that inspires. Learn more about Daniel Dulake and explore how we can help you move from now to next. Connect with Daniel Dulake on Crunchbase and join his network. Read the Daniel Dulake news here.

Daniel Dulake: Are You Ready To Rock The Web?

If you are in the market for a new web presence, don’t just look this year’s trends … make sure to consider the Web Design Trends 2019 forecast below. But before we get started, let’s be clear here. No matter what the future may bring or not, it’s important to always put in the time to properly plan your website, consider what will most benefit your web visitors, and keep in mind less is always more … “clutter” in web design is so last century.

Already have a website and don’t need to plan ahead? Go on then and check out the upcoming Web Design Trends 2019 below. But make sure, no matter what, keep the needs of your audience first!

RESPONSIVE DESIGN & ACCESSIBILITY. This may not be so brand-new of a trend, but moving forward, responsive web design, and even more so accessibility (for vision impaired & deaf), will be on the forefront in web design. So, when you’re planning ahead, don’t forget to test your sites for responsiveness & include aids to truly give everyone access to your web presence. And don’t forget about making your logo responsive too.

SIMPLIFIED & MINIMAL DESIGN. Less is more, and this goes also for the future of web design.

SPEED & SINGLE PAGE DESIGN. We, as a society, are more and more pressed for time! And on average you have less than 15 seconds to impress your website visitor before they are ready to leave and never come back again. Less clicking around means, fewer chances to bounce … maybe even consider strategic single-page design to communicate with your web audience.

GEOMETRIC SHAPES & VIBRANT COLORS. Expect to see more and more broken grids/asymmetrical designs popping up left and right. After all, who’s said the future of web design should be plain & boring? Think outside the box!

SOPHISTICATED & UNIQUE TYPOGRAPHY. Most of us don’t really focus much on the text on a website (which is btw just as important as amazing design). Maybe select one or two fonts and call it a day.

VIDEO BACKGROUND & CINEMAGRAPHS. There is no denying, videos are everywhere. Video backgrounds will be a big thing in 2019, just as cinemagraphs (still photographs in a minor and repeated movement). So get a camera ready to add some movement to your website.

CONCLUSION. As it all goes in business, the customer is the king after all is said and done. Include some of the Web Design Trends 2019 into your upcoming web design project but never forget: Keep the needs and wants of your website visitors in mind at all times! And remember, it’s the 21st century, and we’re all connected one way or another!

Daniel Dulake is the founder of Web Digital. A digital agency creating experiences that connect, marketing that performs, and branding that inspires. Learn more about D aniel Dulake and explore how we can help you move from now to next. Connect with Daniel Dulake on Crunchbase and join his network here.

Top Tips on Tech by Daniel Dulake

Daniel Dulake runs a successful web design agency called Web Digital, based in London. During the years he has seen the use of technology become more pervasive than ever in daily life. Today, it seems all encompassing but there are ways to help people control their habit and find a balance. Here are tips to help anyone maintain a positive relationship with the amount of technology used.

You can’t always be on-call. Are you prepared to read and answer emails at late on a Friday night? If the answer is no, then turn your phone to mute and remove notifications that may appear. However, if you have children this is hard to do as you never know what might happen.

Measure Your Usage. Apps like Quality Time, which breaks down my daily internet usage are a great way to do this. There are many only to choose from. Seeing how much time you was spending online may move you into becoming a more mindful techy. Think about the strain the bright screen has on your eyes after prolonged use. Would you allow another person to disturb you with news bulletins from thousands of miles away; to tug at your shoulder shouting “Hey’’ when you’re clearly engaged in real-life conversation at that moment? Not really. So don’t allow your phone to either. You control where your attention goes and that is done with willpower, according to Daniel.

Interaction VS Isolation. Generational differences in learning techniques are apparent in how people of different ages approach technology. However, it can be argued that how we approach problems has now changed. It has been said that we, the Internet generation, are closer to our grandparents in our work ethic and vision of the future than our parents. The internet has been our go-to-guy for everything, and can reach us through our phones, TV, cars even our watches. Soon we will all walk around wearing AI Augmented reality glasses (or chips in our brain), getting run over by silent driverless cars. Until then, Google is the best we have.

Daniel Dulake is a web designer from Surrey, who specialises in tech, web design, app design and SEO. Like Daniel Dulake on Facebook here and see his latest posts. Read the latest Daniel Dulake news here. Visit the Daniel Dulake YouTube channel to watch his new videos and subscribe.

Daniel Dulake Website Optimisation Tips

Welcome to the Daniel Dulake blog. Daniel is a web designer from Surrey. He also carries out online marketing for clients as an add-on service. Here are some of his top SEO tips to keep your website in order and performing well in Google. If you want your website to show up, follow Daniel’s tip here:

Choose the Right URL. Your website name is crucial for your brand and also getting new business. Make sure that it is named in the right way. It should be concise and memorable. Use domain registrars like 123reg or LCN. GoDaddy can be a bit hard to deal with and you have to remember your customer number. Use a top level domain like .com or a strong regional one like .co.uk rather than .uk, .org or .london.

Have the correct meta data. Make sure that your website has one H1 header per page. It should also have a meta title and description. You can also add meta keywords to the page. Make sure that it has the correct amount of keywords, not too many to impact readability. The URL’s of the pages should match what the page is about. Use unique content and avoid duplication.

Make your website appealing to users and Google. Your website should reflect your business. A high-end business needs a high-end website. However, make sure it has a simple layout that is logical, as well as looking great and being modern. If you are spending a lot on a website, you want it to be future proof. It is also important to make sure its practical and easy to use. Have your contact details at the top of the page including telephone and email, as well as in the footer. You can use the footer to link to your social media pages and blogs.

Anything else? Make sure there are no broken links, as this may negatively impact your websites rankings. Ensure your website has an SSL certificate and a firewall. You can ask your web designer about this. Link it up with Google Analytics so you can measure the visitor behaviour and traffic levels to each page. Submit your sitemap to Google using Google search console when it is finished.

Daniel has years of experience in tech, web design, app design and SEO. Visit our blog again for our latest updates. You can learn more about Daniel Dulake on his website here. Follow Daniel Dulake on his AFC page here and connect with him on the Daniel Dulake Crunchbase page here.

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Daniel Dulake Biography

Here is our bio of Daniel Dulake from Epsom. He is the founder of our blog and so we have put together a brief overview of his career and experience, as well as his personal interests. Daniel is a well-known web developer and runs web design agency Web Digital.

Daniel was born in Harrow, London. He went to school at Sacred Heart and later Harrow College. He went to university in Warwick where he studied Computer Science. He graduated with a 2:1.

He worked at group M and was promoted to Web Developer for the company, eventually becoming a manager. He then switched to Online Marketing, specialising in SEO as they went hand-in-hand to achieve a completed website. Seeing the value of the industry, he wanted to learn as much as possible about it. He then changed companies after three years at Group M, after being offered a job by competing agency Sapient Nitro. After working there for five years and becoming a contractor he was offered jobs from friends and family, who knew about his skills.

In 2005 he decided to start his own company, changing from being a contractor to taking on his own clients. He started his company website and recruited his cousin Jeff to assist him. Together they grew the company and started what is today a national web design company. Web Digital has over 50 employees in 4 locations around Europe.

Find out more about Daniel Dulake here. We can help with all aspects of your new website, from development to getting it to the top of Google.You can also follow Daniel Dulake on Twitter here for his latest industry news and updates. Connect with Daniel Dulake on Crunchbase and join his network.